Posing the question, "Where does your rubbish go," the Keep Australia Clean ad campaign puts the onus on its citizens to put their best foot forward when walking the streets of their native land. More than that, the rippling concrete effectively brings to mind water. Since Australia is often lumped into best beach categories, the idea that their rubbish enters the ocean is very disturbing. The visuals in this campaign do wonders with shedding light on this fact.
Conceived and executed by Sydney-based ad agency Clemenger BBDO, the Keep Australia Clean ad campaign encourages residents to take pride in where they live by treating their surroundings with respect.