New Balance unveils the KAWHI Christmas collection to celebrate its partnering athlete Kawhi Leonard during this holiday season. The capsule draws inspiration from the festive times and details a series of sporty designs with graphics that honor this time. The holly jolly crewneck is inspired by the Snow Wasset, which is a mythical beast that travels through the snow and attacks his prey.
This is selected to reference Kawhi on the court and his aggressive plays. In terms of design, it is translated in terms of bright blue, which also translates to the sneaker options as well. The apparel includes two sweaters that are based in the foundation of white or gray, detailed with a christmas tree made from basketball stacked on top of one another accompanied by the playful phrase "Santa Klaws."
Image Credit: New Balance
What Makes This Trend Stand Out
- Mythically Themed Sportswear
- Opportunity for clothing brands to create sportswear collections with mythical creature-inspired designs.
- Festive Graphic Designs
- Opportunity for graphic designers to create playful graphics that incorporate holiday themes in sportswear.
- Athlete Collaboration Capsules
- Opportunity for brands to collaborate with athletes to create seasonal capsule collections that resonate with fans.
Sectors Adopting This
- Clothing and Apparel
- Opportunity for clothing and apparel brands to tap into the market for mythically themed sportswear.
- Graphic Design
- Opportunity for graphic designers to offer their skills in creating festive graphic designs for sportswear brands.
- Sports Marketing
- Opportunity for brands in the sports marketing industry to collaborate with athletes for seasonal capsule collections.
