Fan-Funded Fashion

The Katie Eary Womenswear Collection is Released Unconventionally

The Katie Eary womenswear collection will be the very first fan-funded collection from Catwalk Genius, an organization that allows customers to invest in emerging fashion designers. Anatomical-inspired menswear designer Katie Eary will debut her womenswear collection, which will be released through Catwalk Genius for Summer 2010.

The Katie Eary womenswear collection features tough designs that have been until now reserved for men. It's sure to be welcomed from young women who like to take a walk on the grungy side.

Fan-funded Fashion
Fan-funded fashion collections are changing the way emerging designers are able to release their designs and receive funding.
Gender-bending Designs
Designers that are creating unique gender-bending styles have an opportunity to appeal to the growing number of consumers who reject traditional gender norms.
Fashion Crowdfunding Platforms
Emerging fashion designers can access funding and exposure by partnering with fan-funding and fashion crowdfunding platforms.

Sectors Adopting This

Fashion
The fashion industry can leverage fan-funded collections to support upcoming designers and appeal to a broader range of consumers.
Crowdfunding
Crowdfunding platforms can expand their services to fashion designers looking for funding and exposure.
Gender-fluid Fashion
The gender-fluid fashion industry can embrace designers who create gender-bending styles and encourage further innovation in that direction
SCORE
4.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 49%
Activity 66%
Freshness 8%

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