KARMA dog food sets itself apart with a plant-first formula that's supplemented with real chicken or white fish to provide a healthy balance of nutritional value and flavor that pets will enjoy. The plant-first dog food from Mars Petcare boasts more than 60% plants so that dogs get the benefit of plant-based superfoods and high-quality protein.
In the plant-first formula, some of the most integral ingredients are flaxseed, chickpeas, dried coconut, chia seed, dried pumpkin, kale, blueberry, spinach, apple and carrot.
As well as being drawn to the ingredient-conscious formulas, dog owners will appreciate that KARMA is manufactured in a site committed to zero waste to landfill. Additionally, its Karma Recycling Program in partnership with TerraCycle makes the bags for KARMA dry pet food nationally recyclable in the United States.
Why This Trend Is Growing
- Plant-first Dog Foods
- Emerging trend of dog food formulas that prioritize plant-based nutrition over animal protein and incorporate superfoods like kale, blueberry, etc.
- Sustainable Pet Industry
- Rising trend in the pet industry for products that are manufactured using eco-friendly and sustainable processes and utilize recyclable packaging.
- Holistic Pet Nutrition
- Growing demand for pet foods with natural, whole food ingredients that prioritize overall health and nutrition rather than just filling up the dog's stomach.
Industries Being Reshaped
- Pet Food Manufacturing
- Opportunity for manufacturers to tap into the market of pet owners looking for plant-first, eco-friendly, and nutrient-rich dog food options.
- Packaging Industry
- Opportunity for packaging industry players to develop recyclable packaging or even reusable containers for pet food products and target pet owners who are environmentally conscious.
- Organic and Natural Foods Industry
- Possible partnership opportunities between organic and natural food manufacturers and pet food companies to incorporate organic, whole food ingredients and superfoods in dog food formulas.
