Supermodel Karlie Kloss gets to showcase a diverse group of outfits, as well as show off her lovely and lengthy locks in the recently released H&M Fall 2011 Lookbook.
Karlie Kloss is an 18-year-old Chicago native who was discovered at a charity fashion show in St. Louis when she was 13. In her five-year modeling career, she has already received accolades that would make any veteran model drool. In 2008, she was named the Model of the Year by People Magazine, Vogue Paris named her one of the top 30 models of the 2000's, and she is currently ranked 4th on Models.com's Top 50 Women's Models index.
In the H&M Fall 2011 lookbook, Karlie Kloss' skillset is on full display. She is alternatively posh, coquettish, shy, aloof, and sensual. Her long locks accentuate the many different outfits she wears in the shoot, and her versatility as a model is what makes the H&M Fall 2011 Lookbook stand out as special.
Key Themes Behind This Trend
- Versatile Fashion Modeling
- Models who can show versatility in their poses, facial expressions, and overall vibe are in high demand for lookbooks and fashion campaigns.
- Emphasis on Hair Styling
- Fashion companies are placing increased emphasis on hair styling as a key component in bringing different outfits to life in their lookbooks and promotional material.
- Celebrity Endorsements
- As seen in the H&M Fall 2011 Lookbook, having a celebrity or renowned personality endorse a fashion brand can significantly boost visibility and drive sales.
Where This Applies
- Fashion Modeling
- Modeling agencies and fashion brands looking to create visually diverse and successful lookbooks would benefit from seeking out versatile models with strong hair styling capabilities.
- Hair Styling Products
- Companies specializing in hair styling products can take advantage of the trend towards showcasing hair in promotional material by partnering with fashion brands and influential hair stylists.
- Influencer Marketing
- Fashion brands and retailers can leverage the power of celebrity endorsements and influencer marketing to gain wider exposure and reach a more diverse audience.
