Kalabasa Bakery is based in Moscow, Russia, and offers a unique cake decorating service that has quickly gone viral on social media.
Unofficially described as "brushstroke" cakes, the ethereal designs that the bakery offers in its products are unlike most others. The cakes feature chocolate brushstrokes which are frozen and then placed around the cakes' layers in an artistic fashion. The brushstrokes come in multiple, sometimes gradient colors and give the desserts an abstract look that appeals to dessert lovers and artists alike.
Using the power of social media, businesses like Kalabasa Bakery are making their names known by understanding the impact that visual brand identities and marketing can have on their reach, both locally and globally.
Why This Trend Is Growing
- Brushstroke Cake Designs
- Opportunity for bakeries to create unique and visually stunning cake designs that appeal to a wide audience.
- Social Media Marketing
- Opportunity for businesses to leverage the power of social media to increase brand awareness and reach customers locally and globally.
- Abstract Desserts
- Opportunity for dessert businesses to experiment with artistic and abstract designs to attract customers who appreciate unique and visually appealing desserts.
Industries Being Reshaped
- Bakery
- Opportunity for bakeries to differentiate themselves and attract customers by offering unique cake decorating services.
- Marketing
- Opportunity for marketing agencies to help businesses leverage social media platforms to increase brand visibility and attract more customers.
- Food & Beverage
- Opportunity for food and beverage businesses to tap into the increasing demand for visually stunning and unique desserts that appeal to the social media generation.
