Kalabasa Bakery is based in Moscow, Russia, and offers a unique cake decorating service that has quickly gone viral on social media.
Unofficially described as "brushstroke" cakes, the ethereal designs that the bakery offers in its products are unlike most others. The cakes feature chocolate brushstrokes which are frozen and then placed around the cakes' layers in an artistic fashion. The brushstrokes come in multiple, sometimes gradient colors and give the desserts an abstract look that appeals to dessert lovers and artists alike.
Using the power of social media, businesses like Kalabasa Bakery are making their names known by understanding the impact that visual brand identities and marketing can have on their reach, both locally and globally.