Citrus-Enhanced Vegan Mayonnaise Alternatives

'JUST Mayo' is Made from Yellow Peas and Lemon

With "flexitarian" diet preferences becoming more popular in North America, Walmart has relaunched vegan condiment 'JUST Mayo' on its shelves. The North California plant-based company has increased production to meet the demand for a vegan mayo-alternative.

JUST Mayo can be used in a variety of dishes, including macaroni salad, squash soups, potato salads, in addition to traditional sandwiches. The vegan mayo is made from yellow peas which give it a unique creamy texture, and lemon which increases brightness and adds flavor. The formula is Non-GMO Project Verified, egg-free, gluten-free, kosher, and free from artificial flavors.

For consumers looking to add more plant-based foods and ingredients into their diets, or looking for food sensitivity-friendly products, JUST Mayo is an ideal choice.

Flexitarian Diet Preferences
Opportunity to create more plant-based condiment alternatives to cater to the increasing demand for flexitarian diets.
Increasing Demand for Vegan Products
Opportunity to develop and market more vegan mayo alternatives to meet the growing consumer demand.
Plant-based Ingredients
Opportunity to explore the use of alternative plant-based ingredients to create innovative condiment alternatives.

Industries Being Reshaped

Food and Beverage Industry
Opportunity for food and beverage companies to expand their vegan product lines by introducing vegan mayo alternatives.
Health and Wellness Industry
Opportunity for health and wellness companies to cater to the growing market of consumers looking for plant-based and food sensitivity-friendly options.
Food Manufacturing Industry
Opportunity for food manufacturers to incorporate alternative plant-based ingredients into their production processes to create innovative condiment alternatives.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 35%
Activity 32%
Freshness 9%