Cooking is more formally known as the culinary arts for a reason -- not everyone can create a masterpiece in the kitchen. But Just Cook packaging entices those aspiring stovetop artists with a suggestion that they can possess the palettes to prepare exquisite dishes.
The company's own world-class caterer made up the mouthwatering mixes of herbs and spices, designed to jazz up different dishes with a mere spoonful. The key, however, was to make them look a little like raw ingredients, so to impress anyone invited for dinner. A black base color exudes an elegance to the cylindrical canisters, as does the fancy logo. Strohl minimized any text and graphics to uphold the appearance of simplicity. Most importantly, Just Cook packaging takes the form of air-locking containers to reinforce the feel of freshness.