Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Grow your professional skillset in an award-winning workplace.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Recession Proof Christmas Albums?

The Julianne Hough Holiday Collection

— November 24, 2008 — Pop Culture
Julianne Hough’s Christmas album is going to be sold at Target stores this holiday season, arriving at a perfect time to keep the country singer’s career afloat after being eliminated from Dancing With The Stars… provided the album sells.

Christmas CDs are launched every year, in every genre, but they’re really only appropriate to listen to for about one, maximum two, months of the year. With the credit crunch, are people leaving people more financially conscious, is there still a market for Christmas CDs?

The Julianne Hough Holiday Collection includes hip songs like Santa Baby, Jingle Bell Rock and a duet with Phil Vassar of It Wasn’t His Child/Mary Did You Know.

Considering the recession, the reviews look surprisingly glowing for Julianna Hough, and other country singers releasing Christmas albums this year, including Sheryl Crow and Faith Hill.

Perhaps the promised success of these CDs is because people are willing to invest in happiness, holiday cheer and bonding time.

“I picked all my favorites, 20 year old Julianna Hough said. “The ones that I want to wrap Christmas presents to, or listen to at a big party.”