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Recession Proof Christmas Albums?

The Julianne Hough Holiday Collection

— November 24, 2008 — Pop Culture
Julianne Hough’s Christmas album is going to be sold at Target stores this holiday season, arriving at a perfect time to keep the country singer’s career afloat after being eliminated from Dancing With The Stars… provided the album sells.

Christmas CDs are launched every year, in every genre, but they’re really only appropriate to listen to for about one, maximum two, months of the year. With the credit crunch, are people leaving people more financially conscious, is there still a market for Christmas CDs?

The Julianne Hough Holiday Collection includes hip songs like Santa Baby, Jingle Bell Rock and a duet with Phil Vassar of It Wasn’t His Child/Mary Did You Know.

Considering the recession, the reviews look surprisingly glowing for Julianna Hough, and other country singers releasing Christmas albums this year, including Sheryl Crow and Faith Hill.

Perhaps the promised success of these CDs is because people are willing to invest in happiness, holiday cheer and bonding time.

“I picked all my favorites, 20 year old Julianna Hough said. “The ones that I want to wrap Christmas presents to, or listen to at a big party.”
Trend Themes
1. Christmas Album Market - Despite the credit crunch, there is still a market for Christmas albums that people are willing to invest in, presenting an opportunity for artists to release holiday collections.
2. Country Christmas Albums - Country singers releasing Christmas albums, such as Julianna Hough, Sheryl Crow, and Faith Hill, are gaining positive reviews and may present opportunities for further crossover collaborations and experimentation in the genre.
3. Seasonal Music Streaming - With the rise of music streaming services such as Spotify, there is potential for creating Christmas-oriented playlists that cater to the seasonal market, presenting an opportunity for musicians to generate revenue and attract listeners beyond their core fanbase.
Industry Implications
1. Music Industry - The music industry can capitalize on the seasonal demand for holiday albums and explore new ways to market seasonal music, such as creating niche playlists for different holidays and occasions.
2. Retail Industry - Retailers like Target can leverage exclusive holiday collections, like Julianne Hough's Holiday Collection, to drive foot traffic and sales during the holiday period.
3. Streaming Industry - Streaming services like Spotify can partner with musicians and record labels to create holiday-themed playlists and generate revenue from advertisements and premium subscriptions during the seasonal period.
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