Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Recession Proof Christmas Albums?

The Julianne Hough Holiday Collection

— November 24, 2008 — Pop Culture
Julianne Hough’s Christmas album is going to be sold at Target stores this holiday season, arriving at a perfect time to keep the country singer’s career afloat after being eliminated from Dancing With The Stars… provided the album sells.

Christmas CDs are launched every year, in every genre, but they’re really only appropriate to listen to for about one, maximum two, months of the year. With the credit crunch, are people leaving people more financially conscious, is there still a market for Christmas CDs?

The Julianne Hough Holiday Collection includes hip songs like Santa Baby, Jingle Bell Rock and a duet with Phil Vassar of It Wasn’t His Child/Mary Did You Know.

Considering the recession, the reviews look surprisingly glowing for Julianna Hough, and other country singers releasing Christmas albums this year, including Sheryl Crow and Faith Hill.

Perhaps the promised success of these CDs is because people are willing to invest in happiness, holiday cheer and bonding time.

“I picked all my favorites, 20 year old Julianna Hough said. “The ones that I want to wrap Christmas presents to, or listen to at a big party.”
Trend Themes
1. Christmas Album Market - Despite the credit crunch, there is still a market for Christmas albums that people are willing to invest in, presenting an opportunity for artists to release holiday collections.
2. Country Christmas Albums - Country singers releasing Christmas albums, such as Julianna Hough, Sheryl Crow, and Faith Hill, are gaining positive reviews and may present opportunities for further crossover collaborations and experimentation in the genre.
3. Seasonal Music Streaming - With the rise of music streaming services such as Spotify, there is potential for creating Christmas-oriented playlists that cater to the seasonal market, presenting an opportunity for musicians to generate revenue and attract listeners beyond their core fanbase.
Industry Implications
1. Music Industry - The music industry can capitalize on the seasonal demand for holiday albums and explore new ways to market seasonal music, such as creating niche playlists for different holidays and occasions.
2. Retail Industry - Retailers like Target can leverage exclusive holiday collections, like Julianne Hough's Holiday Collection, to drive foot traffic and sales during the holiday period.
3. Streaming Industry - Streaming services like Spotify can partner with musicians and record labels to create holiday-themed playlists and generate revenue from advertisements and premium subscriptions during the seasonal period.
3.9
Score
Popularity
Activity
Freshness