The Jucca SS10 Campaign is Shot in a Dying Sun's Light

 - Jan 26, 2010
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Although stylized in a color that makes it appear like the sun is dying, the Jucca SS10 campaign is definitely sultry and, well, sizzling. What is perhaps the hottest day to be at frolicking at the beach in frilly, feminine clothes, the shoot showcases the fashions interestingly.

Photographed by Italian-based YOU (clearly an alias), the Jucca SS10 Campaign demonstrates the photographer’s (I can’t tell if YOU is male or female!) talent for composition and post-production.