The T-Bike by Juan Madrigal is another ode to the rising star of an art form, typography. Juan Madrigal has taken the staple font face, Helvetica, and splattered it all over a bicycle.
The result is a simple yet graphic piece of function and fun that Juan Madrigal can be proud of. With both bicycling and typography rapidly rising in popularity, the T-Bike is guaranteed to be a must-have amongst eco artists this season.
Implications - Consumers look for products that will make them stand out. Items that feature an unconventional aesthetic attract shoppers who want to differentiate themselves from the average shopper.