New York-based photographer JP Terlizzi recently completed his 'Calla Lilly' series. As its name suggests, the work focuses on a single calla lily flower. Most floral photography seeks to portray its subjects with a high degree of realism so that they appear as they would were one to look at the plants in person. This is not what JP Terlizzi does.
In these photographs, JP Terlizzi conveys his subject in such a way that it becomes unfamiliar. Indeed, were it not for the title of the series, it would be hard to tell what exactly one was looking at. JP Terlizzi sets the ghostly white flower against a black background, using only a flashlight for lighting. This stark setting combined with the wispy shapes of the petals creates a distinctly ethereal quality.
What's Driving This Trend
- Ephemeral Floral Art
- Explore the growing trend of abstract and ethereal floral artwork, breaking from traditional realistic depictions, through innovative photography techniques.
- Minimalistic Photography
- Minimalistic photography that is stark, bold, and contrastive, often using simple lighting elements, is trending in the modern world of photography.
- Abstract Photography
- The trend towards abstract photography is growing, with artists using unconventional techniques to break away from traditional photographic norms.
Who This Affects Most
- Photography Industry
- The photography industry has a chance to capitalize on changing tastes of the global audience by developing new niches, such as minimalistic, abstract, and ethereal art photography.
- Floral Industry
- Floral industry players, including florists, nurseries and garden centers can tap into consumer demand for sleek, minimalist floral arrangements.
- Art Industry
- Artists and galleries can create and promote new art trends in abstract or minimalist floral photography, attracting art enthusiasts and collectors.
