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Face-Printed Menswear

The Joseph Turvey Debut Collection Features Bold Graphics

— February 7, 2012 — Fashion
The Joseph Turvey debut collection is featured in the MA_12 London College of Fashion exhibition. Displaying a high level of quality and craftsmanship, this expressive and avant-garde collection is a contemporary take on classic sportswear styles.

From knits that vary in texture to face-printed shirting, this bold collection has an undeniable graphic quality that is fashion-forward and fearless with its use of rich color. Graduating with a MA in Fashion Design Technology, designer Joseph Turvey's effortlessly cool styles take center stage, revealing the rising star's immense talent.

This collection explores the idea of illusion, featuring hand-illustrated portraits of mens’ faces, digitally printed, onto textiles. With a bold concept in mind, the designer aims to challenge traditional menswear by taking classic cuts and executing them in an innovative and unexpected way.


Image Credit: Joseph Turvey
Trend Themes
1. Face-printed Fashion - New opportunities for fashion designers to experiment with 3D printing and digital art to create avant-garde designs.
2. Contemporary Sportswear - Disruptive innovation opportunities for clothing manufacturers to create high-end, technically superior garments with a sportswear aesthetic.
3. Illusionistic Textiles - Emerging trend of incorporating illusionistic or trompe l'oeil aspects in clothing designs that allow a new wave of designers to gain exposure in fashion industry.
Industry Implications
1. Fashion - Fashion designers and brands can tap into the new trend of face-printed clothing and contemporary sportswear designs to attract fashion-forward consumers.
2. Textile Printing - Innovation opportunities for textile manufacturers to develop advanced printing technology that enable designers to create illusionistic designs with a high level of precision and detail.
3. Sportswear Manufacturing - Traditional sportswear manufacturers can leverage the trend of contemporary sportswear design to stay ahead in the rapidly evolving fashion industry and compete with high-end fashion brands.
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