The Joseph Turvey debut collection is featured in the MA_12 London College of Fashion exhibition. Displaying a high level of quality and craftsmanship, this expressive and avant-garde collection is a contemporary take on classic sportswear styles.
From knits that vary in texture to face-printed shirting, this bold collection has an undeniable graphic quality that is fashion-forward and fearless with its use of rich color. Graduating with a MA in Fashion Design Technology, designer Joseph Turvey's effortlessly cool styles take center stage, revealing the rising star's immense talent.
This collection explores the idea of illusion, featuring hand-illustrated portraits of mens’ faces, digitally printed, onto textiles. With a bold concept in mind, the designer aims to challenge traditional menswear by taking classic cuts and executing them in an innovative and unexpected way.
Image Credit: Joseph Turvey
What Makes This Trend Stand Out
- Face-printed Fashion
- New opportunities for fashion designers to experiment with 3D printing and digital art to create avant-garde designs.
- Contemporary Sportswear
- Disruptive innovation opportunities for clothing manufacturers to create high-end, technically superior garments with a sportswear aesthetic.
- Illusionistic Textiles
- Emerging trend of incorporating illusionistic or trompe l'oeil aspects in clothing designs that allow a new wave of designers to gain exposure in fashion industry.
Sectors Adopting This
- Fashion
- Fashion designers and brands can tap into the new trend of face-printed clothing and contemporary sportswear designs to attract fashion-forward consumers.
- Textile Printing
- Innovation opportunities for textile manufacturers to develop advanced printing technology that enable designers to create illusionistic designs with a high level of precision and detail.
- Sportswear Manufacturing
- Traditional sportswear manufacturers can leverage the trend of contemporary sportswear design to stay ahead in the rapidly evolving fashion industry and compete with high-end fashion brands.
