Jordan Brand and Levi’s Collaborated on a New Design
Riley von Niessen — December 23, 2017 — Fashion
Although details surrounding the recent collaboration between Jordan Brand and Levi's is sparse, it seems that the two brands have joined together to come up with a design that blends both of the products that they're known for: basketball sneakers and denim.
The denim basketball sneakers were first unveiled by rapper Travis Scott on Instagram, where he posted a picture of himself wearing them, along with a caption that reads "Cactus Levi Jump man." In the image, a medium-wash denim takes over the vast majority of the uppers, however the brands generate some contrast by turning the material over, so that certain components have a lighter hue to them. On the tongues, the Jumpman logo is featured on a beige suede patch, similar to those that are found on the waistbands of Levi's jeans.
The denim basketball sneakers were first unveiled by rapper Travis Scott on Instagram, where he posted a picture of himself wearing them, along with a caption that reads "Cactus Levi Jump man." In the image, a medium-wash denim takes over the vast majority of the uppers, however the brands generate some contrast by turning the material over, so that certain components have a lighter hue to them. On the tongues, the Jumpman logo is featured on a beige suede patch, similar to those that are found on the waistbands of Levi's jeans.
Trend Themes
-
Co-branded Fashion — Collaboration between different fashion brands opens opportunities for innovative designs that cater to multiple audiences.
-
Hybrid Footwear — Incorporating different materials and purposes into a single shoe design can create unique product offerings for consumers.
-
Celeb-centric Sneakers — Celebrity endorsements can create hype and buzz around new product launches.
Industry Implications
-
Athletic Footwear — Blending denim and basketball sneakers can open up opportunities for athletic footwear brands to collaborate with fashion brands.
-
Fashion and Apparel — Co-branded products can expand fashion brands' reach into other industries beyond their traditional offerings.
-
Celebrity Endorsement — Collaborating with celebrities can not only bring heightened visibility and publicity, but also help companies tap into niche markets and fandoms.
1
Score
Popularity
Activity
Freshness
