Jordan Brand, Michael Jordan's label produced in collaboration with Nike, launched the Jordan Brand 23/7 sneaker as a style made specifically for kids. This "easy-entry shoe" was created to support an enhanced kids experience that's not only about outfitting kids in a stylish way, it's also about providing young ones with a sense of independence and confidence.
The colors of the shoe pay tribute to special moments from the brand's history (like the Jumpman photo shoot and Mars Blackmon) as well as the brand's trademark black and red colors. At its simplest, the Jordan Brand 23/7 sneaker was made as a shoe that kids can slip on quickly so that they can play. The lightweight and durable design of the shoe supports this with features like large pull loops, a reinforced strap and a step-in design.
Why This Trend Is Growing
- Kidswear Tech Sneakers
- Opportunity for sneaker brands to innovate and incorporate technology for kids' shoes, focusing on functionality, comfort and style.
- Easy-entry Fashion Footwear
- Opportunity for brands to create easy-entry shoes for various age groups that promote feelings of independence and confidence.
- Fashionable Youth Independence
- Opportunity for designers to focus on fashion for kids that promotes independence and confidence in their younger years.
Industries Being Reshaped
- Kidswear
- Kidswear brands can create functional yet fashionable sneakers with easy-entry features for improved customer experience.
- Sportswear
- Sportswear brands can innovate in making sneakers more functional for children, creating a more enjoyable experience and improved brand loyalty in the future.
- Fashion
- Fashion firms should consider how they can help instill confidence and independence for kids at a young age by creating innovative easy-entry shoes that are stylish and practical.
