Nike introduces a new iteration of the Air Jordan 1 Low Elevate sneaker model to join the ongoing Year of the Rabbit collection. It is a limited edition design with only 5,000 paired created -- it is made to celebrate the upcoming Lunar New Year.
The shoes are detailed with a dusty green color that is seen throughout the overlaying accents, throat, and toe tips. The suede materials are applied along the Swoosh branding along the side of the shoe and by the heightened heel overlays. The Swooshes are also detailed with brown and the overlays are paired with bright yellow to add a tonal pop of color. It is lined with white furry materials to nod to the Year of the Rabbit.
Image Credit: Nike, <a rel='nofollow' href='https://hypebeast.com/2022/12/air-jordan-1-low-elevate-year-of-the-rabbit-fd4326-121'>hypebeast</a>
Key Themes Behind This Trend
- Lunar New Year-themed Sneakers
- Opportunity for sneaker brands to create limited edition designs to celebrate cultural holidays and events.
- Limited Edition Drops
- Opportunity for retailers to create buzz and urgency by releasing limited edition drops.
- Holiday-inspired Products
- Opportunity for brands to capitalize on consumer excitement surrounding holiday celebrations by releasing holiday-inspired products.
Where This Applies
- Footwear
- Opportunity for footwear brands to create limited edition designs for cultural holidays and events.
- Retail
- Opportunity for retailers to generate buzz and demand by releasing limited edition drops.
- Fashion and Apparel
- Opportunity for fashion and apparel brands to capitalize on consumer excitement surrounding holidays by releasing holiday-inspired products.
