Disposable Dystopian Menswear

The Jonathan Saunders Fall Collection Recycles Old Materials

Jonathon Saunders' Fall 2014 collection is the perfect example of taking something old and making it new. Saunders re-appropriated old textiles to create entirely new garments. He often used glitter to bond together two or more scrap textiles, resulting in sparkly hems and seams on several of the well-made pieces.

Beyond the patchwork glitter aesthetic, Saunders offers long, mutton-sleeved outerwear that looks incredibly cozy. The extravagant silhouettes and checkered patterns ensure that each piece is a statement-maker that will stop passers-by dead in their tracks.

The mix-and-match look debuted in a show ripe with dystopian flavor. The show, much like the collection, is a commentary on how everything is disposable, reusable and recyclable.

Upcycling Fashion
The use of recycled materials in high-end fashion brings potential for sustainable and eco-friendly design innovation.
Patchwork Aesthetic
The patchwork trend in fashion offers a unique way to repurpose and combine different materials, with potential for customization and individuality.
Dystopian Style
The use of dystopian themes in fashion design offers potential for futuristic and edgy fashion-forward trends.

Where This Applies

Fashion Design
Disruptive innovation opportunities in fashion design include creating sustainable and eco-friendly collections through the use of recycled materials and patchwork.
Textile Recycling
The growth of textile recycling industry presents opportunities to source new materials for upcycling and patchwork in high-end fashion, contributing to a sustainable and circular economy.
Fashion Marketing
Disruptive innovation opportunities in fashion marketing involve positioning collections with a dystopian flair that appeal to individuals looking to make statements and embrace edgy trends.
SCORE
2.3 out of 10
GENDER
90% Men10% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 22%
Activity 39%
Freshness 8%