Jonathan Castellino Revists the Bank of Toronto

 - Jun 11, 2009
References: sacramentalperception & blogto
The Bank of Toronto is an old city landmark located across from the Eaton's Center.

Torontonian Jonathan Castellino recently took a trip to the old Bank of Toronto and took a set of artistic photographs of the old building. Castellino emphasized the architecture and original designs of the old landmark building.

Check out the gallery above for a preview of his photographs of the abandoned bank.

Implications - Many of the mundane daily activities that required a physical space are done over the Internet. These abandoned spaces are now imbued with nostalgia and our collective memory of the recent past. Companies considering creating ad campaigns should leverage nostalgia as a motivating force. For example: create ads that look like Instagram photos.