Jonas and François Showcase Iggy Azalea’s Difficult

 - Mar 16, 2013
References: riffrafffilms & highsnobiety
Directed by Jonas and François, Iggy Azalea’s new music video takes a visually creative spin to the artist’s crudely emphasized and difficult upbringing. While how accurate this video depicts her life is debatable, the flow and direction of the music video is unquestionably phenomenal. Iggy Azalea’s styling and make-up is magnificently well done in each and every scene.

The music video takes place in mainly the desert, symbolizing the very lonely childhood the artist must of had. There are also many scenes where Iggy Azalea bikes and walks through crowds where she then receives uncomfortable looks from the men around her, which serves to make the audience almost as uncomfortable as she seems to be. These creative scenes aim to translate the hardships Azalea has had to go through on an everyday basis.