Starbucks Hong King is enticing consumers with a new holiday flavor offering, a Jolly Baked Apple latte. With the holidays right around the corner, many brands are beginning to roll out seasonal flavor profiles that remind consumers of cozy nostalgic times.
Starbucks does this annually but this year its offering an entirely new flavor, that can be enjoyed hot or iced. As the name suggests, the latest offering is reminiscent of a freshly baked apple pie. To achieve the flavor, the milk has been stepped in a baked apple sauce. The drink is topped with whipped cream and chewy apple candies, making for a rich seasonal drink that's sure to offer something a little different.
Image Credit: Starbucks
What's Driving This Trend
- Seasonal Flavors
- Brands can offer new, seasonal flavors that remind consumers of cozy nostalgic times, providing a possible opportunity for creating limited-edition products.
- Nostalgic Drinks
- Brands can create drinks that evoke memories of home or family, potentially leading to repeat purchases or loyalty.
- Infused Milk
- The use of infused milk in creating drinks presents an opportunity for experimentation with new flavors, especially for brands that offer beverages.
Who This Affects Most
- Beverage Industry
- The introduction of new flavors can attract new customers and engage existing ones, offering an opportunity for growth for the Beverage Industry.
- Café Industry
- Cafés can harness nostalgia to create an atmosphere that customers relate to, potentially leading to a more loyal customer following.
- Seasonal Retail Industry
- Seasonal flavors can drive sales for the retail industry, presenting an opportunity to create seasonal menus or merchandise.
