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John Bortolani Shows Us the Guts in This Riveting Photo Series

 - Jan 6, 2011   Updated: Aug 3 2011
John Bortolani has released some of his latest and riveting work. In a photo series named Fake Too Fake, John Bortolani illustrates us the human body in ways it should not be exposed.

Featuring torn up flesh, exposed hearts, and safety pin stitched limbs, these photos are a creative horror show to say the least.

While you might enjoy the creativity of this project, it is definitely not for those who are squeamish.

Implications - While many consumers find themselves deterred by graphic or shocking representations of a particular object or item, such a tactic is likely to garner the attention of a very large audience. Businesses that use similar tactics in their advertising or marketing methods will likely experience favorable results as they will stand out in the minds of many.