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Exaggerated Urban Attire

Johanne Dindler's Debut Collection Catalog Embodies Hip-Hop Opulence

— July 18, 2014 — Marketing
Johanne Dindler is a graduate from the Royal College of Art with an MA menswear degree. Exploring colors, graphic prints and volumious shapes, the designer creates a range of eccentric menswear looks that are definitive of hip-hop's bold aesthetic.

The music genre's classic fur coats, printed athleticwear pieces and track suit separates are remixed in this unique lookbook that highlights vividly printed staples.

For her graduate collection, Johanne Dindler was inspired by a happy state of mind and used psychedelic imagery from the 60′s and 70′s and the patterns of traditional African costumes for reference when creating her prints and layered silhouettes. Moreover, the designer adorns her pieces with studded embellishments and leather panel accents that add visual interest to the collection's wearable garments.
Trend Themes
1. Bold Print Menswear - There is an opportunity for disruptive innovation in the fashion industry by creating bold print menswear that embodies hip-hop opulence.
2. Eccentric Streetwear - There is an opportunity for disruptive innovation in the fashion industry by designing eccentric streetwear inspired by psychedelic imagery from the 60's and 70's.
3. Remixed Athleticwear - There is an opportunity for disruptive innovation in the fashion industry by reinventing and remixing classic athleticwear pieces in vibrant and vivid prints.
Industry Implications
1. Fashion - There is an opportunity for disruptive innovation in the fashion industry by incorporating bold prints, psychedelic inspirations, and unique design elements into menswear.
2. Streetwear - There is an opportunity for disruptive innovation in the streetwear industry by creating eccentric and visually captivating designs that draw inspiration from past eras.
3. Athletic Apparel - There is an opportunity for disruptive innovation in the athletic apparel industry by reimagining classic sportswear pieces through the use of vibrant and eye-catching prints.
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