Covert Textography

Joe Holmes Photographs Unsuspecting Strangers on the Street

This Joe Holmes 'Texters' photography series is one that will definitely provoke viewers to think about their regular textiing habits. Photographing unsuspecting individuals who are deeply absorbed in texting, Holmes has definitely created a unique and captivating collection.

In a world where the majority of people own a phone and text often, it’s no small wonder that Joe Holmes was able to freely capture these avid texters. These text-a-holics enter a zombielike state and only perk up when their phones are out of sight. This covert collection is certainly telling of the hold technology has on society. Tunnel-vision, or rather text-vision ,becomes undeniable in our modern world.

Covert Photography
The trend of covert photography capturing people's habits offers opportunities for businesses to create products and services that cater to the privacy-sensitive market.
Phone Addiction Awareness
Creating awareness about the harmful effects of phone addiction can help businesses create products and services that cater to conscious consumers.
Real-life Experience
Providing real-life experiences that promote social interaction can be an opportunity for businesses to create spaces and activities that encourage people to be present in the moment.

Sectors Adopting This

Photography
The photography industry can create discreet and incognito equipment to capture moments without invading people's privacy.
Mobile Devices
The mobile devices industry has an opportunity to devise features that help people create better phone habits, such as tracking app usage or providing helpful reminders.
Hospitality
The hospitality industry can create mobile-free spaces that encourage people to engage with their surroundings and promote face-to-face interaction.
SCORE
5.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 57%
Activity 86%
Freshness 8%