Joe Cruz is the master of oil pastel; his creations are an inspired mixture of photocopier toner lit up with oil strips of neon color. Unsurprisingly, his work is beautiful both online and in print.
Color is a surefire way to grab attention, but Cruz's work goes far beyond simply grabbing attention. He manages to maintain contemplation in the viewer by experimenting with theme and composition. His work can incorporate aspects of fashion, while adding in an element of the unexpected; for instance, the locked jaw of an irate doberman. Now that's something you normally wouldn't see in your typical fashion spread.
Browsing through Cruz's fabulous portfolio will not disappoint. It's hard to imagine that anyone will become bored of the dynamic, vibrant and playful worlds he creates on the page.