Artist Jodie McGuinness sketched this Wanted poster of a pair of tightie whities, who apparently got themselves involved in some shady business. Jodie McGuinness is a graphic artist whose previous clients have included World Aids Day and Youth Culture Magazine.
The British artist has a fun, cartoonish style that is perfect for creating underwear bounty drawings. For more of Jodie McGuinness' work, check out the links below.
Implications - While undergarments were once reserved for the privacy of the bedroom, consumers are becoming accustomed to imagery that showcases these wardrobe staples as society becomes increasingly open about sexuality. The question of boxers or briefs extends beyond the private sphere and into regular consumer conversation. As with every other kind of fashion, consumers want to know what other people are buying, what is popular, comfortable and stylish, so undergarment advertising is becoming increasingly prominent.