If you are looking for a job in France, you might have seen this millennial-reaching campaign from La Banque Postale. For 24 hours the French bank posted emoticon-based job postings. The short time frame of this initiative adds an element of exclusivity that grabs the attention of employment seekers, while the emoticon aspect entices a younger job hunter. Although icons and illustrations have been used for communication purposes for ages, this digital slant conveys what words may not. It also demonstrates how social media can reach greater audiences.
The #MonTalentPour1Job campaign asked people looking for a job in France to describe their basic job criteria on Twitter using emojis. This includes where they would want to work in the country, education level, industry interest and more.