The numbers, investments and mere levels of popularity surrounding the Harry Potter franchise make for a captivating journey that has been captured by the 'J.K Rowling Popularity' chart. The boy-wonder franchise has been a major part of pop culture for over 20 years at this point. Culminating in the 7.5th movie last summer, the world has been lacking their Harry Potter fix until the recently public Pottermore site.
J.K Rowling has experienced success like no other author. As the first author to hit $1 billion, she has paved the way for some crazy financial successes following in her footsteps. As the highest-grossing franchise in history, with over 13 colleges teaching a Harry Potter curriculum, and a $200 million theme park for fans, the Harry Potter legacy is a serious phenomenon that has inspired and sparked the interest of millions worldwide.
What's Driving This Trend
- Franchise Monetization
- Investing in expanding and monetizing a literary franchise may generate financial success and inspire future ventures.
- Pop Culture Legacy
- Creating a powerful and lasting pop culture legacy through a franchise may drive fan engagement, generate profits, and expand into new markets.
- Continued Fan Engagement
- Expanding a franchise through continual fan engagement, such as through the Pottermore site, may motivate loyalty and inspire future content.
Who This Affects Most
- Publishing
- Creating and monetizing a successful literary franchise may drive innovation and investment in the publishing industry.
- Entertainment
- Developing a successful pop culture franchise may drive innovation and investment in the entertainment industry, such as theme parks, movies, and merchandise.
- Education
- Expanding a franchise through a university curriculum may inspire investment in innovative education technology and instructional design.
