Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Jim Beam Markets Itself as a Good Ol' Reliable Drink

 - Oct 30, 2009
References: jimbeam & adsoftheworld
Some things never change and one of those things is a glass of good ol’ Jim Beam. With help from advertising agency Energy BBDO in Chicago, USA, Jim Beam’s latest campaign states,"Guys never change. Neither do we."

The photos feature typical scenarios attributed to manly stereotypes such as having an empty fridge, fixing things with duct tape and (last but certainly not least) air guitaring. I couldn’t think of a more suiting Jim Beam ad campaign.