Jill Turnbull Beauty is a collection of Blue Beauty products boasting 100% plant-based ingredients and includes harsh chemicals, parabens, and synthetic fragrances. In addition to its environmentally conscious products, the brand is proud to be cruelty-free. This all-natural brand boasts lines of hair care, makeup, and skincare.
To align with the company's Blue Beauty standards—a cosmetic movement that focuses on sustainability and ocean protection—Jill Turnbull Beauty ensures that its shampoo rinses out in seconds to reduce water waste. The brand also minimizes its product lines down to the essentials to eliminate wasted products. Moreover, Jill Turnbull's packaging features "sqround" bottles that ship more efficiently.
Some collection highlights include the brand's non-toxic streamlined set of five multi-purpose hair care products and its easily customizable No Sweat Foundation. All products are available on Amazon.
Image Credit: Jill T
Key Themes Behind This Trend
- Blue Beauty Movement
- The Blue Beauty movement is growing and focuses on sustainability and ocean protection in beauty products.
- Plant-based Ingredients
- Brands are shifting towards 100% plant-based ingredients in cosmetics, providing disruptive innovation opportunities for ingredient suppliers to create new plant-based ingredients and technologies.
- Minimalist Product Lines
- Minimalist product lines are growing as brands seek to eliminate waste and reduce their carbon footprint, providing disruptive innovation opportunities for packaging companies to create efficient and eco-friendly packaging solutions.
Where This Applies
- Cosmetics
- As consumers demand more sustainable and environmentally-friendly cosmetics, companies are exploring plant-based ingredients and minimalist product lines.
- Ingredient Suppliers
- Ingredient suppliers can capitalize on the growing trend towards 100% plant-based beauty products by developing new plant-based ingredients and technologies.
- Packaging Companies
- As cosmetic brands seek to eliminate waste and reduce their carbon footprint, packaging companies can create efficient and eco-friendly packaging solutions to support minimalist product lines.
