Inaugural Designer Scent Ranges

The Jil Sander Olfactory Series 1 Has Six Scents

The Jil Sander Olfactory Series 1 collection is an inaugural range of perfumes created in partnership with Coty as a series of scents that maintain a unisex formulation. The product range consists of six options including Leaf, Earth, Miel, Smoke, Coffee and Black Tea, which are each crafted with aldehydes as synthetic molecules with alcohol derived from recycled carbon emissions and water. This formulation could have the fragrance changing in color over time, but won't affect the performance of the scent.

The Jil Sander Olfactory Series 1 collection comes in bottles created by the Formafantasma Design Studio that each maintain an asymmetrical shape with a white bell-shaped aluminum cap. The scents also come in a refill option as well as three discovery sets.

Sustainable Fragrance Chemistry
The use of alcohol derived from recycled carbon emissions in perfumes introduces a sustainable innovation in fragrance production.
Unisex Scent Formulations
Unisex formulations in designer scents challenge traditional gendered fragrance marketing, paving the way for more versatile and inclusive product lines.
Refillable Perfume Bottles
Offering refill options emphasizes waste reduction and sustainability, responding to consumer demand for environmentally friendly packaging solutions.

Industries Being Reshaped

Luxury Fragrance Industry
Incorporating sustainable and innovative materials into luxury perfumes positions brands at the forefront of eco-friendly luxury offerings.
Sustainable Packaging Industry
The development of refillable and creatively designed perfume bottles highlights the growing importance of sustainable packaging in the consumer goods sector.
Chemical Manufacturing Industry
Utilizing recycled carbon emissions in chemical synthesis for fragrances underscores a shift towards more sustainable practices in chemical manufacturing.
SCORE
4.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 45%
Activity 51%
Freshness 40%