The Streamed Jil Sander Men Spring/Summer 2010 Collection
Tiana Reid — June 18, 2010 — Tech
The Jil Sander Men Spring/Summer 2010 collection was streamed online for the entire blogosphere to see on Thursday, June 17, at Pitto Uomo in Florence.
The runway show was set in a hillside estate with a maze-like garden. Fittingly, the clothes drew influence from the nature that it was surrounded by, with tropical colors and refined silhouettes. "I don't want to compete with nature; I also don't want to blend in. What I want is to create a tension, a certain friction or electricity," said designer Raf Simons of the collection.
The runway show was set in a hillside estate with a maze-like garden. Fittingly, the clothes drew influence from the nature that it was surrounded by, with tropical colors and refined silhouettes. "I don't want to compete with nature; I also don't want to blend in. What I want is to create a tension, a certain friction or electricity," said designer Raf Simons of the collection.
Trend Themes
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Streamed Fashion Shows — Virtual fashion shows could become more common and this technology has the potential to be explored more.
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Nature-inspired Fashion — Fashion designers can look for inspiration from nature and combine it with different materials to create new designs.
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Interactive Fashion Shows — The incorporation of interactive elements in fashion shows could enhance the viewing experience.
Industry Implications
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Fashion Industry — The fashion industry may need to adapt to the increasing popularity of streamed fashion shows.
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Event Industry — The event industry could incorporate more interactive elements in their events to enhance the attendee experience.
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Design Industry — The design industry can explore new ways to combine nature and technology in their products and designs.
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