Jifiti is an app that lets users scan the bar-code of a physical item in a store and send a voucher to a friend. The gift receiver can receive their vouchers by downloading the app and either going to their nearest store to grab the item for free or have them delivered.
The application certainly marks a new way of buying gifts. Although it may seem a little impersonal at first, the use of the applications make a lot of sense due to how fast and busy our society has become.
This is an especially useful service to use towards family members that one already sees on a daily basis, or business contacts that they do not always get a chance to meet face-to-face and simply gesture.