Jet Set Launches Its New Capsule for the SS20 Season
References: hyperurl.co & hypebeast
Luxury sportswear imprint Jet Set launches its latest collection designed for the Spring/Summer 2020 season full of goods that prepare for the warmer seasons. Some of the items nod to the brand's archival designs including bold prints and graphics. This leads to the overarching retro inspiration of previous eras, specifically highlighting the 80s and 90s, where activewear and beachwear thrived.
The brand focuses on its intricate manufacturing processes with an emphasis on sustainability. Some of the standout item in the seasonal collection including the matching track pants and track jacket made from nylon detailed with the Star Monogram pattern, the authentic coach jacket, and a woven windbreaker with the signature Animal Camou print by the brand.
Image Credit: Jet Set
The brand focuses on its intricate manufacturing processes with an emphasis on sustainability. Some of the standout item in the seasonal collection including the matching track pants and track jacket made from nylon detailed with the Star Monogram pattern, the authentic coach jacket, and a woven windbreaker with the signature Animal Camou print by the brand.
Image Credit: Jet Set
Trend Themes
1. 80s-inspired Sportswear - Opportunity for brands to tap into nostalgia for retro designs and colors in athletic wear.
2. Sustainable Manufacturing Processes - Increasing focus on environment-friendly production techniques in fashion industry as a selling point for luxury goods.
3. Matching Track Sets - Growing trend of coordinating sets in sportswear and streetwear fashion.
Industry Implications
1. Apparel Industry - Opportunity for luxury sportswear brands to incorporate retro designs and sustainable manufacturing techniques.
2. Fashion Retail - Growing demand for sustainable fashion and retro-inspired designs opens up new market segments for retailers.
3. Athletic Wear Industry - Rising popularity of matching track sets presents potential for innovation and brand differentiation in the market.
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