Backstage at the Jeremy Scott FW 2014 show, the mood was boisterous and playful. Thanks to photography by Martin Zahringer, fashion lovers got a peek into the mysterious, behind-the-catwalk world -- and boy, did it look like fun!
Judging by these photos, we can dispel any lingering myths that models are stuck-up snobs who ignore each other backstage in favor of aggressively eating celery and tooling around on their iPhones. Instead, the models joked, laughed, made silly poses and quirky expressions and generally had an all-around good time with one another.
In terms of fashion, the rambunctious crew donned fuzzy jerseys (amongst other athletic wear,) hypnotic prints and graphic monster-themed designs for an unforgettable series of looks. Whoever said couture couldn't be super fun was sorely mistaken.
Why This Trend Is Growing
- Backstage Photography
- Disruptive innovation opportunity: Develop new technologies or techniques to capture candid and playful moments backstage at fashion shows.
- Playful Fashion Shows
- Disruptive innovation opportunity: Rethink the traditional fashion show format to create a more interactive and vibrant experience for models and audience.
- Athletic Wear Fashion
- Disruptive innovation opportunity: Merge high-fashion design with athletic wear functionality to create trendy and comfortable clothing.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Integrate technology into fashion shows to enhance the experience for both models and audience.
- Photography
- Disruptive innovation opportunity: Develop innovative photography techniques or equipment specifically for capturing intimate moments backstage at events.
- Graphic Design
- Disruptive innovation opportunity: Collaborate with fashion designers to create unique and bold graphic designs for clothing, merging art and fashion.
