Jenny Kee demonstrates 'The Art of the Scarf' in her first major presentation since 1981 at Mercedes-Benz Fashion Week Australia Fall 2012. The world-renowned designer has her models painted geisha white with fuschia eyes. Kee’s showing carries customary influences from every corner of the world, including Panamanian, Peruvian, Japanese, Zairian, and Native American to name a few. The result is tribal, nomadic and psychedelic.
The thread stitching the story together is from the designer’s native land, Australia. When visitors entered The Box the smell of eucalyptus -- the koala’s favorite food -- overwhelms the olfactory organ. The plants tied in the models' hair were taken from the designer’s garden in the mountains, and the surrounding flora is also distinctively Australian.
With a seamless archival of curated pieces, blended with her range of scarves, assembled by Kee and Romance Was Born’s Anna Plunket, this display could have been confused as one collection. Nonetheless, her unmistakable and consistent style is never monotonous. Instead, it demonstrates Kee’s clear point of view and Australia’s contribution to fashion.
What's Driving This Trend
- Multicultural Fashion
- Create fashion lines that combine multiple cultural influences to appeal to a diverse consumer base.
- Eco-friendly Fashion
- Incorporate sustainable materials and practices into fashion design to reduce environmental impact.
- Artistic Fashion
- Emphasize fashion as an art form by incorporating unique elements and creating visually striking presentations.
Who This Affects Most
- Fashion
- Fashion designers should look to incorporate diverse elements and eco-friendly materials into their designs to create unique and sustainable fashion lines.
- Beauty
- Beauty industry professionals should take inspiration from the tribal and nomadic style showcased in this presentation to create new and unique makeup looks.
- Tourism
- Tourism industries could use Australia's unique flora and fauna as a way to promote their country and incorporate elements of Australian culture into fashion and design.
