Jelly Drops water candies help to support hydration in individuals with dementia and cognitive challenges, and others who need help with staying hydrated. The brand is now being introduced to consumers in the United States and the sugar-free water candies consist of 95% water with added electrolytes.
These drops help to make hydration easy and enjoyable and they take the form of bite-sized candies with smooth, solid textures. The vegan-friendly drops support ongoing hydration with trays and subscriptions.
These water candies were created by Lewis Hornby, who was inspired to develop Jelly Drops after seeing his grandma Pat with dementia struggling to hydrate. The products are backed by several honors, including the National Dementia Care Awards Innovation of the Year.
What Makes This Trend Stand Out
- Water Candies for Hydration
- Opportunity for innovation in the functional food industry with the potential to bring in a new subcategory of edible products that improves health through hydration.
- Hydration Technology for Seniors
- Opportunity for innovation in the healthcare industry to create hydration technology integrated with wearables or IoT for seniors who suffer from dehydration due to dementia or cognitive challenges.
- Subscription Hydration Service
- Opportunity for innovation in the e-commerce industry to create a subscription service for water candies that delivers the functional food product for individuals who have difficulty staying hydrated.
Sectors Adopting This
- Functional Food
- Potential to disrupt the food industry with a new hydration subcategory of functional food products.
- Healthcare
- Opportunity to disrupt the healthcare industry by developing hydration technologies for seniors who are prone to dehydration due to dementia and cognitive challenges.
- E-commerce
- Opportunity to disrupt traditional retail and distribution methods within the e-commerce industry by offering a subscription service for water candies that are delivered to individuals with hydration needs.
