The Jellies Collection by Patricia Urquiola was recently presented at the Milan Design Week 2014. Inspired by her more youthful days, Urquiola created this set in a state of nostalgia, and the result is transparent tableware made out of polycarbonate.
The pieces do have a slightly older aesthetic, similar to items found from the 1950s or 60s. Each piece has its own distinct pattern that makes no two dishes alike. The great part about the Jellies Collection is just how much variety is available. Patricia Urquiola has made everything from smaller dishes to bowls and even carafes, all made from this same transparent material.
For anyone going for a slightly vintage look in their home, these pieces of tableware will add that much-needed, old-school touch.
Photo Credits: designboom, patriciaurquiola
Key Themes Behind This Trend
- Transparent Tableware
- Opportunity for disruptive innovation in creating tableware using new transparent materials and unique patterns to create individualistic pieces.
- Vintage Tableware
- Opportunity for disruptive innovation in reviving traditional styles and incorporating unique aesthetics for vintage tableware.
- Youth-inspired Tableware
- Opportunity for disruptive innovation in creating tableware with a youthful aesthetic to meet the demand of a younger demographic.
Where This Applies
- Tableware Industry
- Innovation opportunity for tableware manufacturers to create unique and individualistic designs that incorporate transparent materials and vintage aesthetics.
- Home Decor Industry
- Innovation opportunity for home decor companies to incorporate vintage tableware into their product offerings to meet the demand for retro styles.
- Youth Market Industry
- Innovation opportunity for companies to target the youth market with tableware that features youthful aesthetics and unique designs to appeal to this demographic.
