The 3rd Annual Jell-O Mold Competition just took place and it definitely featured plenty of creativity.
The competition proved to be a fierce one, with the design Jelly Fishin' made by Peter Pracilio taking home the prize. The gelatine artist created a set of raspberry-flavored worms that wiggled through cocoa powder (acting as dirt) and fish skewers on the side.
Out of all the competitors though, Dentures by Kyla Blakney and Suzan Akpinar was my favorite. The duo recreated lifelike dentures encased in waterlike gelatine for their entry, leaving viewers in awe.
Implications - Companies that produce household name products such as Jell-O have the ability to create competitions for its consumers. By doing this, they allow the consumer to create a better brand relationship with the company as well as the company can garner free press for their competition.
Key Themes Behind This Trend
- Jell-o Mold Art
- Artists are creating intricate and lifelike sculptures out of gelatin for competitions, presenting opportunities for new product development and marketing strategies for related food companies.
- Edible Sculptures
- The emergence of artistic edible sculptures creates an innovative opportunity for chefs and creative food companies to showcase their skills and create unique product offerings.
- Consumer-generated Content Competitions
- Creating competitions for consumers to showcase their creativity is an innovative marketing strategy that can be implemented by companies in the food and beverage industry, as a way to build brand engagement, loyalty and offer free press through social media.
Where This Applies
- Food and Beverage
- The food and beverage industry can explore the opportunity of creating gelatin-based products that can be molded into intricate sculptures, as a way to captivate consumers through unique and creative product offerings.
- Art and Design
- Artists, designers and sculptors can use the medium of gelatin to create edible, yet intricate and lifelike artworks, and explore commercial opportunities to sell them as a unique and innovative product.
- Social Media and Marketing
- Social media agencies and marketing firms can leverage the trend of consumer-generated content competitions in the food and beverage industry, by creating unique and creative campaigns that engages with consumers and encourages them to share user-generated content, increasing brand engagement and loyalty.
