Vehicular Voice Assistant Devices

The JBL Link Drive Puts Google Assistant into Your Car Interior

The JBL Link Drive is a new piece of technology for drivers who are looking to integrate voice assistant connectivity into their vehicle for enhanced productivity when on the road.

Plugging into the existing 12V outlet in your vehicle, the device will instantly work to provide drivers with access to the latest news updates, traffic information and much more. Users only need to speak their commands to access the Google Assistant functionality that keeps their hands on the wheel and their eyes on the road instead of fiddling with infotainment systems or their smartphone.

The JBL Link Drive is set to launch in spring 2019 and is part of the expanding aftermarket vehicle device market as consumers seek to upgrade their existing ride.

Vehicular Voice Assistant Integration
There is an opportunity to further integrate voice assistants with vehicles to provide hands-free access to information and entertainment while driving.
Aftermarket Vehicle Device Market
There is an opportunity for companies to develop and market add-on devices like the JBL Link Drive that provide new features and functionalities to existing vehicles.
Smart Assistants for Productivity
There is an opportunity for voice assistants to be utilized in a variety of contexts beyond providing news and traffic updates; businesses could take advantage of these technologies to develop productivity-focused solutions.

Sectors Adopting This

Automotive
The automotive industry can take better advantage of the trend towards voice assistant integration and develop products that provide a more seamless connection between vehicle and driver.
Consumer Electronics
The consumer electronics industry can develop and market voice assistant devices for vehicles that provide drivers with hands-free access to information and entertainment while driving.
Mobile Technology
There is an opportunity for mobile technology companies to work closely with aftermarket device makers to create seamless and integrated voice assistant experiences that drivers can use while on the move.
SCORE
3.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 41%
Activity 40%
Freshness 8%

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