Motif No. 3's Release Takes Cues from Jazz Culture and Abstract Art
Los Angeles-based brand Motif No. 3 ties fashion and music together by paying tribute to a revolutionary movement from the 50s and 60s with a three-piece capsule of ultra-fun jazzy bags. Capturing the essence of one of the most free-thinking and expressive music movements in history, the premium label references Free Jazz throughout its collection with well-curated and strongly geometric abstract imagery in vibrant color palettes.
The Motif No. 3 capsule consists of a large sling bag, a smaller pouch and a medium-sized satchel. Each of the premium jazzy bag designs boasts a high-quality leather upper. The collection also features a 'Staccato' belt-bag that ties into the aesthetic of the drop not only with its appearance but also with its name.
The Motif No. 3 capsule consists of a large sling bag, a smaller pouch and a medium-sized satchel. Each of the premium jazzy bag designs boasts a high-quality leather upper. The collection also features a 'Staccato' belt-bag that ties into the aesthetic of the drop not only with its appearance but also with its name.
Trend Themes
1. Fashion-music Collab - The collaboration of fashion and music can be further explored by brands, particularly to pay tribute to historic movements.
2. Abstract Art-inspired - Curating strongly geometric and abstract imagery in vibrant color palettes can be a creative way to design fashion articles and accessories.
3. Premium Jazzy Bags - The use of high-quality leather to produce unique and jazzy bags provides an opportunity for brands to tap into a niche market segment.
Industry Implications
1. Fashion Industry - Fashion brands can look at opportunities to collaborate with musicians or pay tribute to historic music movements to appeal to a wider audience.
2. Art Industry - The use of strongly geometric and abstract imagery in fashion collections can provide opportunities for collaborations between the fashion and art industries.
3. Luxury Industry - The use of high-quality materials to create distinctive fashion pieces like the Motif No. 3's jazzy bags can open possibilities for brands to tap into the growing demand for premium products.
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