Urban Surfer Photoshoots

The Dazed & Confuse Korea Jason Kim Editorial is Metropolitan and Sporty

The latest Dazed & Confused Korea editorial executed on behalf of photographer Jason Kim shone light on a fresh, urban take on surfer couture. Model Nastya Sten took on the rarely seen blend of beach-bound looks with urban flair, all of which was overseen by stylist Aeri Yun.

Mixed together by Yun were color-blocked tights, a patterned jacket and a printed body suit. The items were made all the more eccentric with the addition of unusual accessories seen in thick visors, patterned sunglasses and chunky bracelets.

Make up artist Morgane Martini furthered the metropolitan focus of this series with bright orange winged eye shadow. This made for the perfect compliment to hairstylist Erika Svedjevik's loose cornrows.

Urban Surfer Couture
Opportunities for disruptive innovation in creating fashion lines that blend beach-bound looks with urban flair.
Color-blocked Tights
Opportunities for disruptive innovation in designing and manufacturing bold and vibrant tights for urban fashion enthusiasts.
Unusual Accessories
Opportunities for disruptive innovation in creating unique and eye-catching accessories, such as thick visors, patterned sunglasses, and chunky bracelets.

Sectors Adopting This

Fashion Design
Opportunities for disruptive innovation in the fashion industry to create new lines that blend different styles and aesthetics.
Eyewear
Opportunities for disruptive innovation in the eyewear industry to create unique and unconventional sunglasses designs.
Jewelry
Opportunities for disruptive innovation in the jewelry industry to create bold and statement-making bracelets that stand out from traditional designs.
SCORE
4.8 out of 10
GENDER
30% Men70% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 80%
Activity 55%
Freshness 8%