Perfect for the indecisive drinker, JR East Water Business Co. has developed these unique Japanese recommendation vending machines. The idea is to enhance the customer's experience by providing them with a drink that is personal to them.
These Japanese recommendation vending machines have a touchscreen panel with sensors that determine the characteristics of the customer. Recommended labels on the drinks inside the machine will then light up as choices that you might prefer over others. So far, one test machine has been added to a Tokyo station, and the company plans to add about 500 more to other areas in Tokyo by March 2011.
What's Driving This Trend
- Personalized Vending Machines
- Opportunity for vending machine companies to incorporate technology that analyzes customer characteristics and recommends personalized products.
- Sensor-driven Vending Machines
- Chance to develop vending machines with sensor technology that can determine customer preferences and recommend specific products.
- Enhanced Customer Experience
- Potential to improve customer satisfaction by offering personalized recommendations through vending machines.
Who This Affects Most
- Vending Machine Industry
- Disruptive innovation opportunity to revolutionize the traditional vending machine industry by introducing personalized recommendations.
- Technology Industry
- Opportunity for technology companies to develop advanced sensor technologies for vending machines to enhance customer experience.
- Retail Industry
- Chance for retailers to collaborate with vending machine companies and offer personalized products to customers through sensor-driven vending machines.
