Japan's Ocean Dome, located a couple blocks from the real ocean, features surfable waves, white marble sand, a flame spitting volcano, and the world's largest retractable roof. Every hour the volcano erupts and the waves kick up a notch. The price is $50 US despite the proxemity to the free natural beach.
Implications - This innovative resort space makes outdoor luxuries more accessible for consumers, especially for those who are budget-conscious. Traveling to the beach can be expensive and can only be done during certain times of the year. Transforming an environment for people to obtain that experience all-year-round solves an age-old problem for consumers. Businesses should look into creating inexpensive alternatives for people to enjoy.