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'Jana' by Michael Novoselov Ditches the Pool for the Parkway

 - Oct 17, 2010   Updated: Jul 7 2011
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This lingerie-and-swimwear shoot titled 'Jana' by Michael Novoselov ditches the typical poolside or beach shoot in favor of an urban highway. The model lounges on a pool float in the middle lane, seemingly unaware of the perils of rush hour and speeding motorists.

In other shots, the model lounges along a concrete roadside barrier -- perhaps channeling a fashionable hitchhiker or drifter? See more from 'Jana' by Michael Novoselov above.

Implications - One of the most effective ways a company can advertise its product is by featuring sexually charged advertising. The ads immediately generate interest from potential consumers, as well as a controversy-obsessed media, and critics of the ad's content. The kind of attention it creates immediately raises brand awareness.