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Highway Sunbathing

'Jana' by Michael Novoselov Ditches the Pool for the Parkway

— October 17, 2010 — Fashion
This lingerie-and-swimwear shoot titled 'Jana' by Michael Novoselov ditches the typical poolside or beach shoot in favor of an urban highway. The model lounges on a pool float in the middle lane, seemingly unaware of the perils of rush hour and speeding motorists.

In other shots, the model lounges along a concrete roadside barrier -- perhaps channeling a fashionable hitchhiker or drifter? See more from 'Jana' by Michael Novoselov above.

Implications - One of the most effective ways a company can advertise its product is by featuring sexually charged advertising. The ads immediately generate interest from potential consumers, as well as a controversy-obsessed media, and critics of the ad's content. The kind of attention it creates immediately raises brand awareness.
Trend Themes
1. Sexually-charged Advertising - Opportunity for companies to generate interest, controversy, and brand awareness through sexually-charged advertising.
2. Urban Fashion Shoots - Opportunity for fashion brands to embrace urban settings for photo shoots, creating a unique and captivating aesthetic.
3. Unconventional Marketing Campaigns - Opportunity for companies to break away from traditional advertising methods and explore unconventional marketing campaigns.
Industry Implications
1. Fashion - Opportunity for fashion brands to leverage sexually-charged advertising and urban fashion shoots to attract customers.
2. Advertising and Marketing - Opportunity for advertising and marketing agencies to help companies develop unconventional marketing campaigns that generate attention and brand awareness.
3. Media and Entertainment - Opportunity for media and entertainment companies to capitalize on the controversy and buzz generated by sexually-charged advertising campaigns.
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