'Jana' by Michael Novoselov Ditches the Pool for the Parkway
Marissa Brassfield — October 17, 2010 — Fashion
References: behance.net & behance.net
This lingerie-and-swimwear shoot titled 'Jana' by Michael Novoselov ditches the typical poolside or beach shoot in favor of an urban highway. The model lounges on a pool float in the middle lane, seemingly unaware of the perils of rush hour and speeding motorists.
In other shots, the model lounges along a concrete roadside barrier -- perhaps channeling a fashionable hitchhiker or drifter? See more from 'Jana' by Michael Novoselov above.
Implications - One of the most effective ways a company can advertise its product is by featuring sexually charged advertising. The ads immediately generate interest from potential consumers, as well as a controversy-obsessed media, and critics of the ad's content. The kind of attention it creates immediately raises brand awareness.
In other shots, the model lounges along a concrete roadside barrier -- perhaps channeling a fashionable hitchhiker or drifter? See more from 'Jana' by Michael Novoselov above.
Implications - One of the most effective ways a company can advertise its product is by featuring sexually charged advertising. The ads immediately generate interest from potential consumers, as well as a controversy-obsessed media, and critics of the ad's content. The kind of attention it creates immediately raises brand awareness.
Trend Themes
-
Sexually-charged Advertising — Opportunity for companies to generate interest, controversy, and brand awareness through sexually-charged advertising.
-
Urban Fashion Shoots — Opportunity for fashion brands to embrace urban settings for photo shoots, creating a unique and captivating aesthetic.
-
Unconventional Marketing Campaigns — Opportunity for companies to break away from traditional advertising methods and explore unconventional marketing campaigns.
Industry Implications
-
Fashion — Opportunity for fashion brands to leverage sexually-charged advertising and urban fashion shoots to attract customers.
-
Advertising and Marketing — Opportunity for advertising and marketing agencies to help companies develop unconventional marketing campaigns that generate attention and brand awareness.
-
Media and Entertainment — Opportunity for media and entertainment companies to capitalize on the controversy and buzz generated by sexually-charged advertising campaigns.
4.9
Score
Popularity
Activity
Freshness
