The Jan-Jan Van Essche 'Yukkuri' collection gives new meaning to relaxed clothing. Fittingly, 'Yukkuri' means 'taking it easy' or 'slow' in Japanese.
This is Antwerp Fashion Academy graduate Jan-Jan Van Essche's first men's collection, and true to its title, the embroidered braided and weaved pieces take a calm outlook to city life. With garb like those in the Jan-Jan Van Essche 'Yukkuri' collection, relaxation is an easy task.
Implications - Urban-based consumers experience fast-paced lifestyles in busy environments. These customers are seeking fashions that prioritize comfort and style, adding elements of relaxation into their day. The fashion industry can capitalize off of this need for comfort and cater to urban demographics by abandoning constrictive designs and adopting looser, more relaxed ones.
Key Themes Behind This Trend
- Relaxed Clothing
- Opportunity for the fashion industry to adopt looser, more comfortable designs.
- Comfort and Style
- Demand for fashion items that prioritize both comfort and style.
- Urban Relaxation
- Opportunity to offer garments that add elements of relaxation to the fast-paced city life.
Where This Applies
- Fashion
- The fashion industry can cater to urban demographics by embracing relaxed-fit menswear.
- Textile
- Opportunity to develop new fabrics and materials that combine comfort and style.
- Urban Lifestyle
- The urban lifestyle industry can offer products and services that promote relaxation and comfort.
