Jordan Brand introduces its signature Aerospace 720 sneakers in a new colorway with the special 'Jacquard White' update for the season. The most notable element of the new sneakers is the uppers, done in a heavy texture in comparison to the silhouette's usual finish.
The top of the sneakers is detailed with branding accents in the form of the Jumpman logo in a bright red for some tonal contrast. It is then followed with flat laces over the forefoot and sleek ripstop pull tabs at the heel and the tongue. The uppers are made from white leather panels, which follow throughout the midsection, the eyelet paneling, and the rear quarter before it is rounded out with branding that reads "JRDN" and "0023."
Image Credit: atmos
What's Driving This Trend
- Heavy-textured Sneakers
- The trend of incorporating heavy textures in sneaker design presents an opportunity for innovative materials and manufacturing techniques.
- Jacquard Sneaker Updates
- The use of jacquard fabric in sneaker design opens avenues for creative patterns and customizable options.
- Tonal Contrast Branding
- Branding accents in contrasting colors on sneakers offer opportunities for unique branding experiences.
Who This Affects Most
- Footwear
- Footwear companies can explore new manufacturing techniques and materials to create heavy-textured sneakers.
- Fashion
- Fashion brands have the opportunity to use jacquard fabric in innovative ways to create unique sneaker designs.
- Marketing
- Marketing agencies can work with sneaker brands to develop creative branding strategies using tonal contrast branding on sneakers.
