Adding on to last year's 'Jacquard Pack,' Pharrell Williams updated the collection with fresh floral designs -- which decorate adidas' 'Stan Smith Mid' model and its 'Superstar Backpacks.'
As HYPREBEAST reports, the products are made from premium European fabrics -- supplying them with a refined look that bolsters the luxuriousness of nearly any ensemble. The sneakers are finished off with a rubber outsole as well, which comes with light texturing and adidas' branding on the side of the heel.
The athletic giant's touch is otherwise incredibly minimal -- with its iconic triple stripes appearing as light dots on the sides of the sneakers. The Jacquard Pack 2.0 is set to launch at adidas flagships later in December.
What Makes This Trend Stand Out
- Floral Fashion
- The addition of floral designs to sneakers and accessories offers disruptive innovation opportunities in the fashion industry.
- Premium Fabrics
- The use of high-quality European fabrics in footwear and accessories presents disruptive innovation opportunities for luxury brands.
- Minimalistic Branding
- The trend of minimal branding on sneakers and apparel creates disruptive innovation opportunities for minimalist fashion brands.
Sectors Adopting This
- Fashion
- The fashion industry can explore disruptive innovation opportunities by incorporating floral designs into footwear and accessories.
- Luxury Goods
- Luxury brands can capitalize on the use of premium European fabrics in their products, creating disruptive innovation opportunities in the luxury goods industry.
- Athletic Apparel
- Minimalistic branding on sneakers and apparel presents disruptive innovation opportunities for athletic apparel companies looking to cater to the minimalist trend.
