Geometrically X-Rayed Lookbooks

The Jacob Birge AW13 Catalog is Artistically Futuristic

It is almost hard to determine what is more experimental in the Jacob Birge AW13 lookbook, the clothing or the photoshoot. Of course, the photoshoot does win in the end, but it is an ode to the designs themselves that such a crazy concept was even dreamed up. There are three major elements in play, all of which lend the Jacob Birge AW13 lookbook an extreme futuristic element: sound waves, geometry and x-rays.

Shot in studio by photographer Tibor Galamb, the Jacob Birge AW13 editorial follows a monochromatic palette save for the bright blues and hot pinks of the fashion line itself. Starring models Ruta Rimkunaite and Anna Freemantle, the looks were styled by the designer himself. They were perfected by hairstylist Ryan Mccreadie and makeup artist Ksenia Orzel.

Experimental Fashion Photography
By incorporating sound waves, geometry, and x-rays, the Jacob Birge AW13 lookbook pushes the boundaries of traditional fashion photography.
Futuristic Design Elements
The Jacob Birge AW13 collection embraces futuristic elements such as sound waves, geometry, and x-rays in its clothing designs.
Monochromatic Palette with Colorful Accents
The use of bright blues and hot pinks adds a vibrant pop to the otherwise monochromatic palette of the Jacob Birge AW13 lookbook.

Where This Applies

Fashion Photography
Embracing experimental techniques like incorporating sound waves, geometry, and x-rays into photoshoots can redefine the boundaries of fashion photography.
Fashion Design
The Jacob Birge AW13 collection's fusion of futuristic design elements such as sound waves, geometry, and x-rays presents an opportunity for disruptive innovation in the fashion industry.
Makeup and Hairstyling
Creating avant-garde looks that complement the experimental fashion photography of the Jacob Birge AW13 lookbook opens new avenues for innovation in makeup and hairstyling.
SCORE
5.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 81%
Activity 64%
Freshness 8%