As though taking a page from the Most Interesting Man in the World Dos Equis campaign as well as The Man Your Man Can Smell Like Old Spice campaign, the Jack & Jones ad campaign stars the ever-debonair actor Christopher Walken. The epitome of cool and badass thanks to an outstanding film career as well as pop culture appearances in the likes of Fatboy Slim's Weapon of Choice music video, he is captured sewing, knitting and fastening buttons in the print ads.
The Jack & Jones ad campaign was conceived and executed by Co+, and ad agency based in Copenhagen, Denmark. It appropriately reads, "Made from cool." Art directed by Martin Storgaard with creative direction by Thomas Hoffmann, the dapper and slighty quirky images were shot by photographer Søren Solkjær Starbird.