McDonald's recently launched a special collaboration with rapper Travis Scott and returns with another impressive J Balvin partnership this time around. The fast food chain continues to garner attention with an artist menu and J Balvin tells HYPEBEAST about his connection to the chain since early childhood.
He tells them, “When I was a kid growing up [in Colombia,] we didn’t have McDonald’s until later so when I visited the United States it was like always like ‘First thing, we gotta go to McDonald’s,’ and I’d get my usual Big Mac, Oreo McFlurry and medium french fries. I’ve always gotten the same thing since I was a kid — no pickles, though.” His menu features a Big Mac sandwich with no pickles, medium french fries with a side of ketchip, and an Oreo McFlurry.
Image Credit: McDonald's
Key Themes Behind This Trend
- Artist Collaborations
- Fast food chains can create special artist collaborations to increase brand awareness and attract new customers.
- Personalized Menus
- Fast food chains can create personalized menus for customers based on their preferences, increasing customer satisfaction and loyalty.
- Nostalgia Marketing
- Fast food chains can use nostalgia to connect with customers on an emotional level and create brand loyalty.
Where This Applies
- Fast Food
- Fast food chains can use artist collaborations and personalized menus to differentiate themselves from competitors and attract new customers.
- Music
- Musicians can partner with fast food chains to expand their brand and reach new audiences.
- Marketing
- Marketing agencies can use nostalgia marketing to create emotional connections between customers and brands, increasing customer loyalty and sales.
